Evoke a Feeling
Apres Velo’s brief was simple. They wanted photography that reflected cycling as a lifestyle brand deeply rooted in a European tradition and showcased the brand’s commitment to considered fashion design and quality craftsmanship. Paperplanes produced, photographed and delivered images that became the base identity for the brand across all of their platforms both in retail and e-commerce. We helped Apres Velo find their voice through images that now define them as a brand.
What our client said
An Emotional Appeal
Every picture that serves to portray your company should be as memorable as you are. The right picture can create a deep connection with your customers in a matter of seconds. A well crafted photograph can turn a generic product into a work of art that appeals to the heart.