Social media and social media marketing are often used interchangeably, but there is indeed a distinct difference between the two. Understanding how to define social media versus social media marketing and how they differ is essential for planning and executing your social media marketing goals.
At the most basic level, social media is defined as the online communication platforms used to connect individuals to one or many others. Social media marketing involves implementing marketing messages into conversations occurring on social platforms that are relevant to the conversation. In traditional marketing, messages are sporadically projected to a targeted audience. When marketing takes place on social media platforms, it adds to the conversations of a community.