What's the difference between social media and social media marketing?

Social media and social media marketing are often used interchangeably, but there is indeed a distinct difference between the two. Understanding how to define social media versus social media marketing and how they differ is essential for planning and executing your social media marketing goals.

At the most basic level, social media is defined as the online communication platforms used to connect individuals to one or many others. Social media marketing involves implementing marketing messages into conversations occurring on social platforms that are relevant to the conversation. In traditional marketing, messages are sporadically projected to a targeted audience. When marketing takes place on social media platforms, it adds to the conversations of a community.

Do I really need Social Media Marketing?

The basic answer is yes. Let us explain Why..

Social media is where your target audience is. Apart from maybe a couple of rare exceptions, people of all ages, interests, and socio-economic statuses are on social media. Every popular Social Media platform has a bigger reach than all TV channels combined. If done right, Social Media marketing creates trust and loyalty for your brand and business. Social Media shows that there are real people working for the company and kills the idea that you just another corporation created solely for the purpose of sucking money our of its customers. Social also media facilitates word-of-mouth marketing – People don’t listen to companies, people listen to friends. So when they see a friend on Facebook “liking” a company page, they are more inclined to believe that they truly sell good products.

How can I measure my ROI through social media ?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your media reach but, the bottom line that determines campaign success is how many people it drives to your site, how many of them are qualified leads and how many of them actually become customers.

Is social media marketing better for B2C or B2B businesses?

It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

How long does it take before I’ll start seeing results?

With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race….

As all projects are different and time scales may often be out of our control, our stock answer is that within the first 60 days from the start of the projects all of our clients will have seen a noticeable improvement in traffic, leads and sales.

Who will create our content?

Depending on the size of your company and your available resources, you may choose to have your content created in-house or created by Paperplanes. We have a dedicated and expert team that can accommodate every level of production and post-production from High-end TVC’s, Long & Short form documentaries, Editing and Motion design.

Compelling and entertaining media and content are integral to the success of your social media marketing strategy. We always work closely with our clients to create authentic and compelling media designed to engage your audiences and turn prospects into customers

How much will it cost?

We have standard pricing for all of our Advertising and Management packages. The variables in pricing are;

  • Production Value of content
  • Media buying budgets
  • Motion Design
  • Editing
  • Photography & Retouching
  • copy writing

To get a better idea of the costs you may incur, please contact one of our helpful account mangers for a chat

Get in Touch

Paperplanes.Agency is always on hand to answer any questions that you may have relating to Social Media Marketing and content creation. To get in touch with one of our account managers, please fill in the form below and we will get back to you within 24 hours.