Founders Stories are very effective when you need to create trust with consumers. Customers want to know everything about the products they buy—where they come from, who makes them, what they’re made of…

And they want to know all about the companies they buy from too. Brand transparency therefore not only helps to attract new customers, but it also helps to retain existing ones by fortifying trust and increasing lifetime loyalty.

Lead generation can be an easy way to increase your return on investment and greatly expand your client base. We created a lead generation campaign through Facebook via a free BBQ grilling recipe book download

The campaign generated over 650 high quality leads in 21 days of continuous advertising and provided valuable data on where the market response was most active.